Cosmopolo Magazine n°13: “Around the World: Exploring Beauty” showcases global innovation with our members

The Italian cluster Polo della Cosmesi has unveiled the latest edition of Cosmopolo, its triannual magazine dedicated to packaging, skincare, and makeup, with a special focus on the feature “Around the World: Exploring Beauty”. This section gives 4 members of Global Cosmetics Cluster the chance to speak, in order to highlight the dynamic evolution of the beauty industry across continents.

A global view on beauty

This special issue brings together insights from four cluster members: Japan Cosmetic Center, Canadian Cosmetic Cluster, IBITA (South Korea), and Thai Cosmetic Cluster Trade Association. Their testimonials reveal how local culture, innovation, and shifting consumer values are shaping beauty trends and business strategies across the globe.

A few insights shared by our members:

• Southeast Asia & Thailand:
  Southeast Asia is becoming a dynamic beauty innovation hub, combining rich cultural heritage with fast technological progress. Younger consumers are merging global beauty trends with local tastes, with “skinimalism” (a focus on minimal but effective skincare and makeup) emerging as a key trend promoting simplicity and effectiveness.

• South Korea:
  K-Beauty is a global leader, reaching $8.5 billion in exports in 2023 as the fourth-largest cosmetics exporter. Despite reduced exports to China, it has grown significantly in the US, Europe, and Japan. Its success stems from strategic innovation, marketing, and market diversification.

• Japan:
  Four years post-pandemic, Japan’s beauty market is rebounding strongly with social life resuming and less mask use. In 2023, it grew 4.6% to nearly 2.5 trillion yen. Skincare leads the market, alongside rising cosmetics and hair care sales.

• Canada:
  Canada is a hub for beauty innovation, known for efficient logistics and a strong focus on the circular economy. Brands promote green beauty through sustainable supply chains and creative reuse. Localized production and ingredient traceability ensure transparency and sustainability.

With its “Around the World: Exploring Beauty” feature, Cosmopolo offers a unique window into the global beauty landscape, reflecting both the diversity and the shared aspirations of the industry’s leading innovators. This edition not only celebrates regional achievements but also highlights the collective strength of the Global Cosmetics Cluster in shaping the future of beauty worldwide.