Polo Innovation Day

The Innovation Day, now in its sixth edition, is an event dedicated to the Italian and international cosmetics production chain, encompassing all its components: raw materials, machinery and automation, packaging, contract manufacturing, and full-service solutions.

The event offers insights into market trends, conferences, B2B meetings, innovative projects, research, and solutions that will shape the future of the cosmetics industry.

Sustainability continues to be a top priority on political agendas and drives corporate strategies. The Italian cosmetics industry is at the forefront of addressing the resulting changes to remain competitive in a market driven by consumer demands for "green" products.

Environmental awareness has reached high levels but often conceals pitfalls and deep contradictions, with the risk of transforming virtuous principles into ideological and pretextual positions. The Cosmetics Hub aims to shed light on the rules of the game, including the regulations set by the European Union regarding the use of materials, ingredients, and packaging.

The day will be characterized by two panel discussions among key players in the cosmetics industry, including entrepreneurs, managers, university professors, and others.

Roundtables :

First Roundtable: Where is Europe heading in terms of pack sustainability and the use of new materials?

Second Roundtable: Can luxury be green?

Concept:

• Highlight the innovation of companies operating in the cosmetics industry.

• Create networking spaces to facilitate the meeting of supply and demand.

• Obtain a clear and comprehensive overview of the state of the art in the beauty world.

• Opportunities to develop new projects.