With the world’s eyes on the region for COP 28 UAE and as the gates have just closed on the BeautyWorld Middle East trade show, many cosmetic brands may be considering entering this potentially lucrative and luxury market. But is it all that it seems? What are the complexities and nuances of entering the market and what regulatory hurdles are awaiting? How do you tailor your product and marketing to meet the cultural needs of this region? Is price an issue?

In this webinar, hosted by Cosmetics Cluster UK, we get together with two companies experienced in the MENA market, KAZAconsultancy and RAQAM Consultancy, who can help answer some of these questions and provide their tips to help brands to avoid pitfalls before they embark on costly export campaigns. We will also be hearing from Santander Corporate & Commercial Bank UK about their Navigator platform, which is designed to help many businesses to negotiate the often complex scenarios of international markets.